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About Us
Who We Are
Benefit Counseling Associates was born in 1983 to serve the needs of small businesses, their owners, and employees in Ulster and the surrounding counties of New York State. The owner, DianaLou Wolff, came on board in 1986, became partner in 2000, and bought the firm in 2009.
The firm has evolved and is now specializing in Medicare and retirement planning. We understand the confusion and misunderstanding that reaching this milestone can bring.
What We Do
Benefit Counseling Associates works with you to find the insurance company, benefit plan, and price point that best fits your requirements.
Once we help you to decide the plan that fits your needs and covers your physicians and prescriptions, we work with you to have a thorough understanding of your coverage and help you use it in the best ways possible. Even though we are paid by the Insuring Company, we work for you, our client.
When renewal time (Annual Enrollment Period) rolls around we are there to guide you through the process all over again.
DianaLou Wolff
FLMI/RHU/REBC/ChHC
DianaLou has worked in the insurance industry since 1981 and began with Benefit Counseling Associates in 1986. She is well-versed in all facets of Medicare coverage and the constant changes and regulations put in place by the Center for Medicare Studies (CMS).
DianaLou is a Fellow of the Life Management Institute (FLMI), a Registered Health Underwriter (RHU), a Registered Employee Benefits Consultant (REBC), and a Chartered Healthcare Consultant (ChHC). She has been a Lifetime and Qualifying member of Leading Producers Roundtable (LPRT).
Barbara A. Blas
LUTCF/RICP
Barbara has been a licensed life and health insurance agent for 30 years and has been with Benefit Counseling Associates since 1989. She is currently an independent investment consultant and has a strong history of giving excellent service to her clients.
Barbara’s areas of expertise include plan design and annuity plans, Long and Short-Term Disability, and Long-Term Care products.
Barbara is a Life Underwriter Training Council Fellow (LUTCF) and a Retirement Income Certified Professional (RICP). She has been a member of Million Dollar Round Table (MDRT) since 2017.